Conventional marketing wisdom has it that even bad news is good news, as long as people talk about you. But Jonathan Gabay, a leading London-based marketing and branding expert, disagrees, at least when it comes to Israeli hasbara, or public diplomacy. [...]
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One day last November, Prime Minister Benjamin Netanyahu was surprised to discover that his government was energetically building in Jerusalem’s Gilo neighborhood, beyond the pre-1967 Green Line. This was right in the middle of a very delicate and tense period vis-a-vis the American administration. As it happened, a local planning and building committee had casually approved the construction in Gilo of 900 housing units. Netanyahu was subjected to a barrage of condemnations from around the world, the most resounding one from U.S. President Barack Obama. [...] Austrian government officials say they have identified at least two mass graves of Nazi victims on property used by the [...] In exclusive interview, Luiz Inacio Lula da Silva tells Haaretz it’s time for more serious Israel-Palestinian [...] This is Sarah Corrie Simpson’s first visit to Israel. Her younger sister, Rachel Corrie, was killed by an Israel Defense Forces bulldozer in Gaza in 2003, at the age of 23. Now, the family is suing the state in the Haifa District Court. [...] In exclusive interview, Luiz Inacio Lula da Silva tells Haaretz it’s time for more serious Israel-Palestinian [...] In exclusive interview, Luiz Inacio Lula da Silva tells Haaretz it’s time for more serious Israel-Palestinian [...] |
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